Keeping It Candid - Wedding Photography Unfiltered with Sandra Henderson
050 Embracing Your Uniqueness with Yasamin Salavatian
May 29, 2024
Season 2
Episode 50
- Photographers should showcase their personality and build relationships with clients to set themselves apart.
- Luxury brands can still have a personality and connect with clients on a personal level.
- Photographers should incorporate their process and expertise into their brand messaging.
- Believe in the value of your stories and use affirmations to shift your mindset.
- Utilize the contact page and footer of your website to provide valuable information and connect with potential clients. Infuse personality and authenticity into social media captions and websites to create a memorable and engaging experience for potential clients.
- Share personal stories and experiences to establish a deeper connection with clients.
- Be specific and unique in your messaging to attract the right clients rather than trying to appeal to everyone.
- Embrace community over competition and refer clients to other professionals who may be a better fit.
Chapters
02:01 Introducing Yasamin and the Importance of Storytelling in Photography
03:04 The Changing Definition of Luxury in the Wedding Industry
05:32 Incorporating Personality and Connection in Brand Messaging
07:49 The Importance of Process and Expertise in Branding
09:31 Believing in the Value of Your Stories and Shifting Your Mindset
11:45 The Power of the Contact Page and Footer in Building Connections
25:10 Infusing Personal Stories for Client Connections
26:07 Specific and Unique Messaging for Attracting the Right Clients
27:41 Embracing Community Over Competition and Referrals
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